9 biggest startup ideas right now (AI, B2C, mobile etc)
TL;DR
Live, messy, human content is becoming more valuable as AI sanitizes everything — Jonathan points to Twitch, TVPN’s $100M+ sale, and his own Tuesday streams reaching 1,000-2,000 people to argue that unscripted business content can support €400K-€500K businesses through events, merch, and memberships.
“Action apps” are a huge mobile opportunity because AI can do tasks instead of just showing interfaces — Greg’s thesis is that the next wave after mobile-first is agent-first, with examples like email apps that automatically handle 80% of messages instead of making users triage inboxes manually.
Loneliness is both a real social crisis and a business category with recurring-revenue potential — They cite the stat that roughly 22% of Americans have no close friends, then highlight businesses like 222 and Fabric that turn matching, events, and community spaces into paid memberships.
Older users are massively underserved despite having money, time, and clear pain points — Greg frames “elder tech” around the 70M+ boomers in the U.S., while Jonathan adds that Facilitator’s best customers are often 45+ and still respond well to channels like Facebook ads.
The most practical AI business right now may be selling ‘junior employees,’ not replacing senior talent — Their shared idea is to verticalize AI workers around specific job titles and jobs-to-be-done, like YouTube production workflows, and sell them as clear labor-saving systems rather than vague automation.
The winning move is often to marry a niche, not a product — Jonathan describes how the same creative retreat that might make $5K in a general market made $110K for entrepreneurs, and Greg sums it up with: “date the product, marry the niche.”
The Breakdown
A Twitch-style business show sold for over $100 million, and Greg Isenberg and Jonathan Courtney argue that’s just one sign of where the real startup opportunities are heading: live human content, AI agents that actually do work, and niche communities people will gladly pay for. Their strongest theme is simple but sharp: stop building for generic users, pick underserved audiences with money and pain, and stack media, community, and products around them.
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